Founder's Background

Yew Naksu, who founded the company came from an unlikely background far from the corporate world. Originally from a rural background of relative poverty without high education, he stumbled upon full-time professional fighting at a young age. 

Yew became the first professional Muay Thai fighter in Thailand with Taiwanese heritage, and to win a title belt. This became his stepping stone to getting fight contracts globally.

Over the years, Yew amassed a small fortune through his sporting career but still led a frugal lifestyle and would moonlight in part-time jobs during his spare time. In one job, he chanced upon the automotive logistics industry and had an opportunity to learn the ropes of business.

Having been all over the world and relocating to Singapore, Yew continued to make a living as a full-time professional athlete while starting a side business. When he single-handedly built this small self-funded business from scratch, he did not expect it to grow into what it is today.

Tenacity, resilience and perseverance are some of his personal attributes in sports, and he carries them over to business. From a humble background and having worked his way up from the bottom, Yew believes in integrity, leading by example and favors a laissez-faire management style. His greatest passion lies in making social impacts and bettering lives for the marginalized.

Outside of work, Yew continues to live a simple, quiet and low-profile life away from the public eye. He prefers to spend his free time in solitude with philosophical contemplation. Despite seemingly outgoing, he generally does not enjoy socializing, but cherishes the human connection he has with an intimate few.